Ratronics
A nostalgic yet innovative electronics company
Ratronics is a self-initiated brand mock-up project that reimagines a vintage electronics company.
The concept combines the nostalgic aesthetic of retro gadgets with modern technology, creating a playful yet innovative brand identity through logo design, packaging, and visual storytelling.
Concept
Rat + Retro + Electronics. Defining who Ratronics is for, what it believes in, and the personality that ties it all together.
Logo
A monogram and wordmark built from the shapes of old circuitry and pixel type.
Color & Graphics
Bright candy colors, a friendly icon set, and repeat patterns that bring the mascot to every surface.
Physical Applications
Posters, keychains, packaging, and shopping bags — the brand in your hands.
Digital Applications
Campaign graphics, app icons, social screens and a website that carry the same playful system online.
